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Our Mission:

M4K Richmond improves the quality of life for local children through individual fundraising, partnering with local charities and businesses, and having a little bit of fun with facial hair.


M4K Richmond, Inc. is a volunteer-run organization that was founded in 2003 with the goal of raising money for local children’s charities while having fun growing mustaches. Inspired by the National Mustaches for Kids chapters in California and NYC, two Richmond-area philanthropic geniuses took a leap of faith and grew their first mustache.  After being spiritually and piously enlightened by the magic of 1) having a mustache and 2) helping children’s charities; the pair began a 10 year campaign to relentlessly recruit growers and brand the M4K Richmond organization. In the beginning there was a small group of less than 10 growers with limited mustache growing potential.  Membership has grown each year with nearly 100 growers sporting sweet mustaches during this past growing session.  In 2010 M4K Richmond was incorporated and received recognition as an official 501(c)3 non profit public charity by the IRS. Through the years, M4K Richmond has enlisted the efforts of hundreds of brave growers who collectively have raised tens of thousands of dollars for Richmond based children’s charities such as The Children’s Hospital Foundation, SCAN, and the ASK Foundation.

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Mustaches for Kids is a volunteer-run organization started in Los Angeles in 1999 to do good and have fun by growing Mustaches for children's charities. Since its humble beginnings, Mustaches for Kids satellite chapters have spread across the continent, a steady expansion that is not unlike the measured, deliberate growth of a Mustache. Through the years, Mustaches for Kids has enlisted the efforts of hundreds of brave of Growers who, collectively, have raised over $150,000 for charities such as the Make-A-Wish Foundation, Children's Hospital of New Orleans, and San Francisco's Legal Services for Children. 

Here's how it works: Each year, during the four-week Growing Season between Thanksgiving and Christmas, Growers sprout sweet, sweet Mustaches. Per Mustaches for Kids bylaws, they shave their faces, except for the Mustache, a minimum of one time per week and solicit donations from friends, family, co-workers, and people in the community. Kind of like getting pledges to run a marathon. Without the exertion, cramping, or dehydration. Call it a facial hair marathon.

 At the end of the Growing Season, each Mustaches for Kids chapter hosts a Mustache Competition, which is a cross between a beauty pageant, dog show, and police line up. During the Competition, Growers, often in Mustache-enhancing costumes, are put through a test of mind, body, and Mustache and allow their facial hair to be evaluated by an independent panel of judges, and one Mustache is declared to be the "Sweetest.."

Click on the image to visit M4K National!
Click on the image to visit M4K National!